PPC CASE STUDY - TRANSPORTATION COMPANY LEAD GENERATION ON GOOGLE ADS
Limo Service Increases Inquiries By 650% In 2 Months
Our Scope With This Client:
Getting Off The Ground
6.5X the leads that they were used to
We delivered a 45% conversion rate
Going from $48 CPL to only $6
During week one, they were receiving 10 limousine service leads per week from Google Ads. After developing new campaigns, the leads generated from Google Ads soared to new heights at 65 leads per week.
For the same budget that was bringing in 10 leads per week previously, we were able to to increase leads generated by a very considerable 650% .
Over the first 9 weeks our team created a more consistent customer experience from their Google search, to the ad they see, to the page they land on. The result of campaign optimization was a significantly improved Google Ads conversion rate.
Since the client pays Google for each click on their website that comes from Google Ads, it was critical to extract more leads from the clicks that their budget would allow.
In 9 short weeks, we were able to improve their conversion rate by 438% (4.57% to 24.59%). By week nine, nearly a quarter of their Google Ads clicks became leads.